Live Concert

Ticketed concert project managed from start to completion, including all aspects of strategy, planning, marketing and live production.
  • Strategy, ideation and planning
  • Partnership alignment and negotiation
  • Full cycle project management
  • Marketing including all press and media
  • Live – artist, ticketing, venue, concert fabrication and production

Our client, KKBOX – a music streaming and ticketing platform from Taiwan, was looking to increase brand awareness and user acquisition in South East Asia.

A long-tail ideation and planning process resulted into a full campaign of engaging Bii (Taiwanese-Korean artist) to a digital-first campaign.

This process led to a live ticketed concert in Singapore at The Star Theatre. The show was sold out at the venue’s full capacity of 3000. Furthermore, we brought in Singtel (Singapore #1 telco) and Carlton Hotel to strengthen the impact and coverage of this highly successful campaign.

Project Achievements

  • Build the project from ground-up: securing artist, fabricating partnership model, securing presenters
  • Strategic alignment with Taiwan #1 DSP KKBOX as the presenter
  • Sold out capacity of 3000-pax at The Star Theatre in Singapore
  • Partnerships with Singtel (Singapore #1 telco) and Carlton Hotel

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