Our client, KKBOX – a music streaming and ticketing platform from Taiwan, was looking to increase brand awareness and user acquisition in South East Asia.
A long-tail ideation and planning process resulted into a full campaign of engaging Bii (Taiwanese-Korean artist) to a digital-first campaign.
This process led to a live ticketed concert in Singapore at The Star Theatre. The show was sold out at the venue’s full capacity of 3000. Furthermore, we brought in Singtel (Singapore #1 telco) and Carlton Hotel to strengthen the impact and coverage of this highly successful campaign.