Cassy London

Single Release

Fully integrated single release strategy, marketing, media and content plan, resulting in extensive playlist adds on Spotify and Apple Music.
  • Digital distribution strategy
  • Marketing activities
  • Media and PR
  • Content creation plan
  • Paid media: Spotify, programmatic video &  Social Media advertising

RELE was tasked with an integrated role for LA-based artist, Cassy London for her single release ‘Old School’.

Our project services covered a comprehensive digital distribution strategy, marketing, media and a content creation plan.

The single ‘Old School’ was featured in 9 Spotify New Music Friday playlists in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Philippines, Vietnam; global Spotify ‘Girls On Fire’ playlist; 10 Apple Music New Music Daily playlists across Asia; Released Youtube Music; Radar Weekly Japan Deezer, and more.

Partnerships facilitated included:

  • Tik Tok Challenge campaign in South East Asia
  • MTV SEA Jammin’ Session


Project Achievements

  • 10 Spotify playlists – New Music Friday (Asia) + Girls On Fire (global)
  • 10 Apple Music playlists – New Music Daily (Asia)
  • YouTube Music & Radar Weekly Japan Deezer playlists

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