Cassy London
Single Release
Fully integrated single release strategy, marketing, media and content plan, resulting in extensive playlist adds on Spotify and Apple Music.
- Digital distribution strategy
- Marketing activities
- Media and PR
- Content creation plan
- Paid media: Spotify, programmatic video & Social Media advertising
RELE was tasked with an integrated role for LA-based artist, Cassy London for her single release ‘Old School’.
Our project services covered a comprehensive digital distribution strategy, marketing, media and a content creation plan.
The single ‘Old School’ was featured in 9 Spotify New Music Friday playlists in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Philippines, Vietnam; global Spotify ‘Girls On Fire’ playlist; 10 Apple Music New Music Daily playlists across Asia; Released Youtube Music; Radar Weekly Japan Deezer, and more.
Partnerships facilitated included:
- Tik Tok Challenge campaign in South East Asia
- MTV SEA Jammin’ Session
