RELE was tasked with an integrated role for LA-based artist, Cassy London for her single release ‘Old School’.
Our project services covered a comprehensive digital distribution strategy, marketing, media and a content creation plan.
The single ‘Old School’ was featured in 9 Spotify New Music Friday playlists in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Philippines, Vietnam; global Spotify ‘Girls On Fire’ playlist; 10 Apple Music New Music Daily playlists across Asia; Released Youtube Music; Radar Weekly Japan Deezer, and more.
Partnerships facilitated included:
- Tik Tok Challenge campaign in South East Asia
- MTV SEA Jammin’ Session