Karen Mok
莫文蔚
Strategic Artist Consultant
Our CDO, Rina Leck was engaged by Karen Mok as the strategic consultant for her album marketing, digital, social media and branded engagements.
- Integrated Strategic Marketing: media, publicity & performances, Digital Service Providers’ campaign marketing & partnership (Apple Music, Spotify, Tencent etc.)
- Digital Strategy: Weibo, Wechat, FB, IG content management: post, content styling and activities
- Branded Partnerships: Schwarzkopf Brand Partnership, Asia
- Live engagements & promotional performances in Greater China (Hunan TV 湖南卫视《我想和你唱》and more)
Engaged by Karen Mok as strategic consultant in marketing and digital for her studio album ‘Halftime’, our CDO, Rina Leck was tasked to grow Karen Mok’s social media and branded engagements. We directed comprehensive planning for the album with multiple stakeholders and partners including the creative team (for album artwork and music video), music labels, and collaborators.
The album ‘Halftime’ achieved outstanding sales performance and industry accreditations.
