Our Clients
We service a diversify genre of music including Mando Pop, KPOP, JPOP as well as all western styles of popular music. Our clients are both Asia based and outside of Asia, such as the US, UK, and Europe.
Our strength is to help both Asia-based and ex-Asia clients to break into and expand their presence in Asian music markets through localised marketing and streaming strategy. Ex-Asia clients, such as those based in the United States, Europe, UK, Canada and Australia will typically require assistance breaking into the diverse Asian market, which can otherwise be extremely difficult. Our Asia-based clients are often in need of services to take their music to other Asian countries beyond their local market, especially the larger territories of Greater China region, Japan, South Korea and Australia.
Case Studies
Karen Mok
Our CDO, Rina Leck was engaged by Karen Mok as the strategic consultant for her album marketing, digital, social media and branded engagements.
Bii
Ticketed concert project managed from start to completion, including all aspects of strategy, planning, marketing and live production.
Cassy London
Fully integrated single release strategy, marketing, media and content plan, resulting in extensive playlist adds on Spotify and Apple Music.
Lay Zhang
For international global star, Lay Zhang, who was a former member of the critically acclaimed Korean artist band , EXO , RELE had the talented artist to grace the much coveted December 2022 Cover Issue for ELLE Singapore
2023 KIM SEJEONG 1st CONCERT TOUR ‘The 門’ IN SINGAPORE
RELE & LEAD ENTERTAINMENT (along with ACO Media, Metalive World & Noontalk Media) stages Korean global artist , KIM SEJEONG, first highly anticipated concert in Singapore, 2023
Testimonials
“In the short time I’ve started working with Rele, they have already become a vital part of my team. Esther & Rina push hard and you can tell they truly enjoy what they do. A creative, dynamic power duo is the best way I can describe them. With a combination of their expertise, global influence, and detail oriented work ethic, Rele was successfully able to get my music heard by thousands of listeners all over the world; a goal every artist can only hope for. I am truly grateful to have the opportunity to work with Esther and Rina, and I would recommend Rele to anyone I know who wants to take their career to the next level.”
“RELE have done a great job to date with helping us grow our artists into new domains, bridging the gap between Asia and the global markets. It has been a pleasurable collaborative experience to co-strategize the launch of our artists into Asia. We look forward to continuing our work with RELE.”
“For the past years, I have been working with this experienced team of people while they were with Sony Music and Universal Music, we have accomplished so many record-breaking successes in Asia, especially China. I am thrilled and excited with the setup of RELE and am looking forward to continue working with this dynamic team.”